Strategy Drives Success
The Trust is excited to share that its new Strategic Plan (2026–2030) has now been published, providing a clear direction for how we will build on our strengths, respond to a changing environment, and create lasting impact. It reflects our commitment to deliver outcomes through collaboration, innovation, and stewardship.
The new Strategic Plan positions the Trust to respond to current and future challenges including, logistics to reach the sites we care for in Antarctica, a changing climate and how this will impact the historic sites, and ongoing fundraising for multiple programmes.
Board Chair Sir Jerry Mateparae said the Strategic Plan provides a strong foundation for the future, “The plan reflects both ambition and discipline. The Board is confident it positions the Trust to respond to current and future challenges, while strengthening its ability to deliver exceptional outcomes in line with our community’s expectations.”
Over the last decade we have developed expedition, education, and outreach programmes. These programmes have built an online global audience, provided young people an opportunity to explore the world to educate and inspire them, as well as ignited a passion for Antarctic heritage in the next generation of kaitiaki (guardians).
Alongside growing these programmes we have continued our work on the world leading, cold-climate conservation project – the Ross Sea Heritage Restoration Project.
As the Trust enters its 40th year in 2027, we remain committed to our vision of Inspiring Explorers, and our mission to conserve, share and encourage the spirit of exploration.
Our Strategic Plan is a demonstration of that commitment. It is the product of significant reflection and engagement and provides us with a clear roadmap for the Trust’s future direction.
Executive Director Francesca Eathorne says, “We will continue delivering the Trust’s planned multi-year programmes across our Conserve, Share, Encourage and Sustain goals, and look to benefit from opportunities through global leadership and strong partnerships that strengthen the Trust’s sustainability. We extend our sincere thanks to our supporters, partners, donors, and our dedicated Board and staff, for the collective mahi (work) that will go into realising this bold and ambitious Strategic Plan (2026–2030).”



